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Seton Hall University

Executive and Premier Communications Procedure and Schedule

A strong communications strategy has proven to be a crucial factor in the University’s success in speaking with one voice. Email is the University’s primary outreach driver, with most messages also shared or repurposed on the Seton Hall website and social media channels.

With the multitude of events and initiatives that the University produces, experience has shown that sending communications that promote each event individually ultimately —and counterintuitively—works against successful promotion because metrics have shown that open rates tend to decrease as broadcast email volume increases.

To maximize open rates and engagement, we follow the schedule below to streamline our University communications. We ask that event-specific communications continue to be promoted through these scheduled messages, focusing on quality over quantity.

The inclusion of submitted content is at the discretion of the constituents managing each email and priority communications sharing that space. Information on submission needs, components and deadlines are listed below.


Weekly and Monthly Community Messages

Day / Cadence

Message

Audience

Submission Requirements

Resources

Sunday President's Messages Varies N/A N/A
Monday

Inside the Hall

The weekly collection of the community’s news stories and University Calendar events

Entire Seton Hall University community

News stories and/or events must be submitted for publication by EOD the preceding Wednesday.

Tuesday Office of the Provost All faculty, administration and staff

Contact Kaerielle Larsen and Stephanie Montalvo with a brief summary of your message and corresponding links to the related webpage, news story and/or University calendar event.

*Content must be submitted by the preceding Friday to the desired send date.

 

Academic Messaging

Registrar, research, scholarship, special programs, academic services and resources, etc.

Varies – segmented for content

N/A

Wednesday Office of Mission and Ministry  Full Seton Hall community; can be segmented for appeal

Contact Kathleen Childers with a brief summary of your message and corresponding links to the related webpage, news story and/or University calendar event.

*Content must be submitted by the preceding Monday to the desired send date.

  Diversity, Equity and Inclusion – Weekly Newsletter Full Seton Hall community

Complete the Event and Initiative Promotion Planner.

*Content must be submitted by the preceding Monday to the desired send date.

  Title IX Notices and Updates from General Counsel Varies – segmented for content

N/A

N/A
Thursday

University Advancement

Update from the Division’s Vice President to multiple constituent audiences every two weeks

Varies – segmented for content between campus community and alumni, friends, and donors

N/A

N/A
 

Administrative Offices

IT, Human Resources, Finance, Facilities, etc.

Varies – segmented for content N/A N/A
 

Health Intervention and Communication Team (HICT)

Full Seton Hall community N/A N/A
Friday

Vice President of Student Services Weekly Update

Seton Hall undergraduate and graduate students

(South Orange and Nutley campuses)

Complete the Event and Initiative Promotion planner.

*Content must be submitted by the preceding Wednesday to the desired send date.

Saturday

No emails from Seton Hall University to interal audiences.

N/A

N/A

N/A
Monthly

DEI – Monthly Newsletter

Sent 1st Wednesday of every month

Full Seton Hall community

Complete the Event and Initiative Promotion planner.

 

*Content must be submitted by the 15th of the previous month to the desired send.

 

Office of Graduate Affairs  – Monthly Newsletter

Sent last Thursday of every month

Seton Hall graduate students (South Orange and Nutley campuses)

Contact Christine Yarwood with a brief summary of your message and corresponding links to the related webpage, news story and/or University calendar event.

*Content must be submitted by the 15th of the previous month to the desired send.

 

Division of Student Services  – Monthly Newsletter

Sent the 1st day of each month

Seton Hall undergraduate and graduate students

 (South Orange and Nutley campuses)

Complete the Event and Initiative Promotion planner.

*Content must be submitted by the 15th of the previous month to the desired send.


University Advancement Communications

For campaigns, gift announcements, and ad-hoc messages, please contact University Advancement for details and timing.

Day

Message

Audience

Submission Requirements

Resources

Monthly

 

Pirate Press

Sent first weekday of each month

All alumni Contact Richonda Fegins with a brief summary of your message and corresponding links to the related webpage, news story and/or University calendar event. 

Bimonthly

Law Alumni Newsletter 

Shares events the 1st of each  month, full message the 15th of each month

Law Alumni N/A N/A
  Parents' Newsletter All Seton Hall parents Contact Shannon Roth with a brief summary of your message and corresponding links to the related webpage, news story and/or University calendar event.

College/School Communications

In addition to the University-wide noted above, select colleges and schools also maintain communications customized to their communities.

College/School

Distribution

Audience

Submission Requirements

Arts and Sciences

Dean's Corner

Weekly – Mondays

Undergraduate students Contact Christopher Kaiser with a brief summary of your message, corresponding photos and links to the related webpage, news story and/or University calendar event.

Diplomacy and International Relations 

E-News

Weekly – Mondays Undergraduate students Contact Catherine Ruby with a brief summary of your message, corresponding photos and links to the related webpage, news story and/or University calendar event.

Human Development, Culture, and Media

Dean's Newseltter

Bi-monthly – every other Monday Faculty, staff, and administrators Contact Brittany Ricci or email [email protected] with a brief summary of your message, corresponding photos and links to the related webpage, news story and/or University calendar event.

Human Development, Culture, and Media

Center for Sports Media Newsletter

Monthly Athletic administrators, Select CHDCM majors, Newsletter subscribers Contact BJ Schecter with a brief summary of your message, corresponding photos and links to the related webpage, news story and/or University calendar event.

Immaculuate Conception Seminary School of Theology

Theology Student Update

Weekly – Wednesdays Faculty, administrators, students Contact Andrew Brenycz with a brief summary of your message, corresponding photos and links to the related webpage, news story and/or University calendar event.

Stillman School of Business

Weekly – Sundays Faculty, administrators, students Contact Joyce Strawser with a brief summary of your message, corresponding photos and links to the related webpage, news story and/or University calendar event.

All University communications are tracked as closely as possible across various metrics systems, reviewed to comply with digital accessibility requirements, and managed through systems approved by General Counsel for data privacy and shared governance.

Questions? Please contact [email protected].